Understanding research impact with BMJ Impact Analytics: Tracking the real-world impact of medical and health research

This session will explore the tracking of research impact in policy, regulatory documents, clinical guidelines and point-of-care data for evidence-based decision-making in pharma.

Tracking real-world impact of research is difficult, tedious and time consuming. With nearly 15 million documents (and growing!), BMJ Impact Analytics enables pharmaceutical organizations to better undertand the impact of their research. In this session we will discuss a case study from the Office of Health Economics and a leading pharmaceutical organization for their RWE projects.

Ideal for all those working in:

Real-world evidence
Medical affairs
Global publication tracking/planning

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What you will learn:

Saving time in understanding the impact of research
How policy data can be used to support RWE projects
How to track the impact of publications for evaluation
How to identify the key opinion leaders that influence policy and guidelines

Speakers:

Luke Turnell
BMJ Impact Analytics Manager - Pharma, BMJ Group

Luke Turnell works in business development across the full range of products and services at BMJ Group, including BMJ Impact Analytics. More recently, his focus has been on collaborative projects with partners from the corporate and pharmaceutical sectors.

Before joining BMJ Group, Luke had over a decade of experience driving strategic initiatives, fostering technological innovation, and building meaningful relationships within the international education sector. He is passionate about paving the way for better access to knowledge and promoting collaboration within the global research community.


Charlotte Ashton 
Director of External Affairs, Office of Health Economics

Charlotte is a communications and external affairs expert with over a decade of experience in global non-profits and academia, with a specialist focus on health and development.

Working with partners including the UN, WHO and World Economic Forum, Charlotte is interested in maximizing the impact of health economic research to build alliances that create a thriving ecosystem benefiting health systems and care around the world. Currently, her focus revolves around cultivating strategic partnerships across sectors, channeling efforts through the global not-for-profit Change Initiative, a pioneering cross-sector collaboration tackling the world’s critical health challenges, from climate change to prevention.

Charlotte is also a member of the Steering Committee for Women in Global Health UK.

Moderator:

Laura Dormer
Editor, The Evidence Base
Editor in Chief, Journal of Comparative Effectiveness Research
Editorial Director, Becaris Publishing 

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