Mastering Metrics: Tracking and Measuring Market Access Performance

Market access is the bridge between clinical and commercial functions, and plays a pivotal role in product launch. Success in market access is defined by the outcome of payer decisions – whether nationally or regionally. While measuring global market access performance has been on the agenda for some time, understanding success is becoming a priority at board and leadership level.

How can market access leaders do it better, so they’re empowered to communicate their team’s success?

In this webinar from The Evidence Base, Laura Dormer is joined by Ahmed Edathodu, Founding Director, Access Infinity to explore the changing role of market access and the importance of tracking performance with KPIs and metrics as a result, to enable:
The best possible price
The broadest possible access
In the shortest possible time


​​​​​​​Don’t miss this opportunity to get a better understanding of your company’s market access function through presentation of case studies of success.

This webinar is sponsored by Access Infinity Limited.
​​​​​​
Ideal for:
Global Market Access Leaders who want to:Understand and implement a framework of KPIs and metrics to help them track and measure market access performance
Communicate and demonstrate their team’s commercial success

Your details

By submitting this form you are agreeing to our Terms & Conditions and Privacy Policy, and agree to receiving relevant emails from The Evidence Base about the latest news and editorial features.

Terms & Conditions

I agree to receive third party emails to keep me informed of relevant products and services relevant to my industry.

I agree for my registration data to be transfered to the sponsoring organization (Access Infinity).

Subscribing to

Confirm sign-up

What you will learn:

The state of market access performance today
The importance of tracking market access performance
A framework to help you measure market access performance
Who's championing market access performance in the industry
Top tips to get started for global market access professional

Speaker:

Ahmed Edathodu
Founding Director
Access Infinity

Ahmed Edathodu is a Founding Director at Access Infinity and has a wealth of expertise in pricing, market access and digital. With a background of working in senior positions within market access in big pharma and strategy consulting companies, Ahmed has been instrumental in developing Access Infinity’s global pricing and reimbursement practice. Ahmed has worked extensively in developing market access strategies for over 100 products, covering all major geographies and with a focus on European and APAC markets.

Hosted by:
Laura Dormer, Editor, The Evidence Base

Share this webinar